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    One day in 2007, I found neoprene thread on the shelf of a hardware store, I started knitting it, I made the first bag, and after the bag a necklace, then many more necklaces, simple but sensual, and finally, why not also make crochet baskets of all sizes, and then soft cushions, and finally very comfortable poufs, unique and absolutely irresistible?

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    Always a lover of art and design, Rosanna Contadini has made the originality and quality of the products her strong points. A minimalist style that merges with the desire to create handmade objects, whether bags, necklaces and furnishing objects, versatile and adaptable to every need. The choice of materials is never random, as is their processing. Everything is aimed at creating something unique that enhances craftsmanship combined with the vital force of contemporary design.

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    HISTORY

    Neo’ was born in Rome in 2007, when Rosanna Contadini discovered neoprene thread in a hardware store. The neoprene thread is velvety, soft, flexible and pleasant to the touch. Products made from this material are soft and silky, in strong contrast with the robust appearance and intensity of colors. Using the best quality material produced in Italy, Neo’ makes refined objects for the home, bags and jewelry knitted, crocheted, woven or simply woven and knotted by hand. Shapes taken from nature and everyday objects, collected during travels around the world, inspired the design of each piece, blending elegance and resistance in a contemporary aesthetic. New materials have been added to neoprene in recent years: polypropylene thread, waterproof and sun-resistant, natural rope, PVC and metal mesh.

    ROSANNA CONTADINI

    Always a lover of creativity and innovation, Rosanna Contadini attended the European Institute of Design (IED) in Rome in the mid-1980s. A decade that has within it a natural vocation for the contamination of styles that, 30 years later, continues to arouse fascination and attraction among lovers of design and fashion.
    Once she completed her studies, she immediately began to experiment with her style in the art of ceramic manufacturing, creating objects for the home and the table with an innovative taste.
    The early 2000s are the beginning of a new adventure:  Neo and its neoprene thread productions.
    I went to the hardware store because I needed a hammer and some nails and I came out with a bag full of colored threads of different sizes, soft to the touch and with a creative potential waiting to be explored”.

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    And so, partly by chance and partly by challenge, the threads of this new material took the shape of the first necklaces and baskets worked by hand and crochet.
    The uniqueness of the products, combined with the quality and versatility of each object, have opened the doors of the most important museum bookshops in the world to the collections signed by Rosanna Contadini: the Contemporary Art Museum of Chicago, Mude, Accademia di Brera and many others. Not to mention some of the most exclusive trade fairs and exhibition spaces in Europe and the USA.
    Neo products are authentic Made in Italy craftsmanship that never stops innovating and renewing itself by opening uo to new materials, also with a view to greater environmental sustainability, as demonstrated by the recent creations with rope, PVC and metal mesh.